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Web Database Programming

Unix MySQL/PHP Available as an option with a Unix website hosting account, a MySQL database backend used with PHP scripting, is a tried and tested web designer's favourite for building database driven web site development, dynamic websites & database driven web application. The MySQL/PHP combination is ideally suited to solving those problems posed by website designs that are not scalable, maintainable, or technically feasible using conventional HTML authoring techniques.

MySQL provides a fast, reliable and easy-to-use database solution that is ideal for retrieving product information and storing customer information. For more information visit the following web sites: MySQL information: www.mysql.com, PHP information: www.php.net PHP is a server-side HTML-embedded scripting language equivalent to Microsoft's Active Server Pages on the Windows NT platform. It is the ideal tool for database integration, and it is widely used in combination with MySQL. j2me development also provides php mysql website programming ie professional php programming solutions

Windows NT ODBC Database Solution
An ODBC or Open Database Connectivity (additional cost) datasource allows you to use SQL queries to connect to an uploaded database file. Querying a database via ODBC is simple. SQL statements can be embedded into your Active Server Pages, with the query being executed when the page is requested. The output of the query can then be used to create the Web page.

If you want your website to deliver excellent customer service and enable your customers to be able to search intuitively for your products, a database will become a vital component of your online strategy.

Improve customer service
Purchasing products and services is a complex and often frustrating experience. A database allows you to publish your products online and make searching and selecting easy for your customers. The speed and simplicity a database provides, will improve customer satisfaction and retention of online customers.

Automate customer interaction
A database automates much of the interaction that takes place when a customer buys a product. This will reduce the amount of time you need to spend answering telephone queries.

Increase profitability
Whether or not you trade online, your product or service will be far more accessible with a database driven website. Improved customer satisfaction and reduced telephone sales and administration costs will make your business more profitable.


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